Sunday, November 30, 2014

Black Friday: a dark day indeed

Sunday, November 30th, 2014


The utter chaos that Britain's first Black Friday was met with beggars belief. People were tearing at each other to get to bargains they believed they had to have, even going so far as to physically assault fellow shoppers and abuse retail staff.
I mean, is anything worth that: losing your dignity just to get your grubby hands on a new telly?
Black Friday is, of course, an American thing, and what happens in America almost inevitably makes its way to the UK eventually, for good or ill. In several states in the US, people are actually given a public holiday on Black Friday so they can get in the midnight queues early. As a result, the first Friday after Thanksgiving has been the busiest shopping day of the year every year since 2005 in the States.
This year was the first time it's really been picked up on and actually pushed en masse in the UK. Everywhere I went in Manchester on Friday, there were signs and adverts telling me the day was black and that I could get so much per cent off this, and it could well be my last chance to get that essential gift at such a knockdown rate.
And the streets were packed. I mean, severely congested to the point that you were barely able to move freely without either treading on a small lost child, or bashing shoulders with a frenzied housewife with consumer hara-kiri on her mind.
And it saddens me that this anti-social and frighteningly damaging annual ritual is being promoted in the UK. Christmas is stressful and expensive enough as it is without retailers smugly trying to wring even more pennies out of those who cannot afford it by trying to convince consumers that they really have to buy it today - not tomorrow, not closer to Christmas: TODAY! It's your last chance, or else you'll be paying twice the price, and probably for less.
I fear for the pockets and bank balances of those in Britain who really cannot afford to fall victim to this consumerist pressure. Retailers should take responsibility and refrain from putting undue and unnecessary pressure on people to spend, spend, spend what they haven't got. People will pile up their debts on credit cards and then find themselves in even more trouble in January than they might have if they'd just stuck to sensible, paced Christmas shopping throughout December (or earlier!).
And the violence that broke out on November 28th in the UK, where people attacked one another in supermarkets in desperate attempts to get the last cheap iPod or whatever, is unacceptable, yet depressingly predictable.
Metropolitan Police chief Sir Peter Fahy rightly said: "The events... were totally predictable and I am disappointed that stores did not have sufficient security on duty."
Greater Manchester Police's Deputy Chief Constable Ian Hopkins echoed these sentiments, saying that while shoppers' behaviour was appalling, the lack of planning from retailers was "really disappointing. They should have planned appropriately with appropriate levels of security to make sure people were safe. They have primary responsibility to keep people safe and they can’t rely on the police to turn up and bail them out."
The Black Friday phenomenon is only going to get worse year on year because we live in a consumerist society where electronic goods and multimedia and pointless tat like loom bands and woolly Christmas jumpers are valued more highly than simply making sure there's enough (not too much) food on the table and having a happy, family-orientated day in the spirit of Christmas.
Don't get me wrong, I'm not religious, and I certainly don't begrudge people a bit of fun and frivolity, but the destructive power that Black Friday has demonstrated this year has to be kept in check, for all our sakes.
It's all very well giving Tesco and Asda and all those other multinational retail giants bigger profits sooner, but what is it doing to our society, to our debt-ridden and those on restricted budgets who feel pressured into buying when they really needn't?
I hope that if Black Friday rears its ugly head again in 2015 - which it will - retailers take responsibility, and mediate and control its marketing, make sure there is security on their doors at one minute past midnight, and above all, don't encourage mass debt.
But then this is the UK. I shouldn't expect so much.

No comments:

Post a Comment